Digital Marketing Company in Gurgaon

The social media platform is fueled by competition and those who fail to accommodate the latest developments often fade into the background. Catching the pace with impending trends will give brands the power to reach unprecedented heights.  Here’s the rundown of the 6 expert social media marketing predictions that will transform marketing practices in 2022. Social Media Marketers will again turn their heads towards YouTube According to experts, social media marketers will surely embrace YouTube as social media marketing too in the coming year. Since they are struggling with the fact that the average reach of an organic Facebook post is 5.2% and the average engagement rate is 0.25%, they will definitely look forward to alternatives.  YouTube has more than 2 billion active monthly users, making it one of the best options to reach a wider audience. It is estimated that YouTube has 113.1 million US viewers in 2020 and it will increase to 130.8 million in 2022. Hence, experts ar...

Whether you have recently dipped your toes into digital marketing or are a seasoned pro, you must have been aware of Google Ads . It gives businesses more access to the data on the insights page that helps them in maximizing sales.  The insights page renders the information that brands need to keep up with the customers’ trends and to optimize campaigns to bring your ads in front of more customers.  To make this tool more effective, Google Ads is all set to roll out the four new features to help brands drive more audience and conversions.  Consumer Interest Insights The very first brand new feature going to incorporate on Google Ads Insight Page is the consumer interest insights. It helps collect the top-performing search query themes that drive performance in your campaigns.  Additionally, these insights include the total number of people who searched each theme, its growth, and how it performed in your account.  Demand Forecasts What if you know about the f...

Social media is one of the leading platforms to give broad exposure to your business. It helps the brands in reaching the target audience and thus multiplying their conversion rates. However, it is well-said that “with great powers comes great responsibilities.” Since social media marketing is a powerful marketing tool for expanding your business online, it should be used with extreme care. One small mistake and all your efforts will go in vain.   To put things simply, here’s the comprehensive guide to making the marketing strategy a little less overwhelming.   1.   Only focus on the target audience The presence of various social media channels makes it challenging to figure out which sites you need to participate on. The simplest solution? Focus on the platform where your prospective customers are already present. Selecting the social media channel also depends on the type of your business. While LinkedIn is ideal for B2B business, Facebook has more of a...

Is your sales pipeline dry? No one is looking into your offers and your forecasts look bleak. Well, don’t worry!! Not all hope is lost. Here, we have compiled a list of tried-and-tested digital marketing methods that will help your agency to grow your B2B sales by 150% even in the slow fourth quarter. Let’s get into it!!   1.   Use social selling to maximum advantage Social media is an extremely powerful medium to enhance your conversions. According to a study, nearly 54% of social media users research products on different platforms. Also, 71% of the users make purchases based on social media referrals. These statistics are enough to reflect the power of this social media marketing . Now, before jumping into social selling, let’s first get to know a bit about the same. Social selling is the best way to find and engage with your potential customers who can buy your products and services, thus contributing to your sales pipeline. Every time you reply to a DM or share an arti...

Do you want to give your content legs so that it can reach thousands of readers who perhaps don’t even know that your blogs exist? Well, there’s a way to do it and it is called web content syndication. Keep scrolling the page to know more about this search engine optimization technique and how to carry it out step by step. What is Web Content Syndication? The term “syndication” originates in broadcast television. It is the process of republishing your content on third-party sites. This lets you leverage the same content multiple times. It extends the content shelf life and doubles the utility of your articles. However, this should not be confused with guest blogging. There are some distinct yet hard-to-miss differences between the two. The major advantage it holds is that content syndication is more scalable than the traditional guest posting approach. Also, in guest posting, all rights to the content belong to the hosting website.   A Guide To The Web Content Syndicatio...

Whether yo u are new to Search Engine Optimization or a casual pro, you must have stumbled upon the notion that says “Content is the King”. But with the changing marketing landscape, how’s it doing in 2021? Where might it be headed this year and next? And the most important - is it still the king?  Most of the organizations made sound and consistent investments in content marketing. But to maintain the growth, marketers need to stay tuned with the latest trends as what worked the previous year may not be sufficient to creep ahead in this year and beyond.  To put it simply, we have compiled a list of 5 content marketing trends to keep an eye on this year.  Optimizing content for Niche Earlier, marketers used to focus on the long-form and detailed articles but recently, content marketing has stepped back from lengthy content and is making use of niche and long-tail keywords.  Look, the long-tail keywords are more specific and have less competition. Therefore, using th...

  When it comes to social media for business, the benefits can’t be overlooked. In today’s digital age, social media has become a way of living. Over 53% of the world’s population is using it. this has emerged as a powerful way to connect with the audience and to express whatever you feel like. Social media marketing  has been around us for many years but this wave of transformation gets accelerated by the events of 2020. A majority of new businesses have joined this platform to broaden their reach to the intended audience and grow their brand exponentially. Bu t  before deciding which social media platform your business should put paid advertising behind or before investing in the same, it is vital to use data that supports your efforts. To put it simply, we have listed 4 statistics that prove the importance of SMM for the business of every shape and size. 1- Around 55% of the customers learn about new brands on social media Long gone are those days when your brand used ...