The Step-By-Step Guide To Syndicating Content

The Step-By-Step Guide To Syndicating Content

Do you want to give your content legs so that it can reach thousands of readers who perhaps don’t even know that your blogs exist? Well, there’s a way to do it and it is called web content syndication. Keep scrolling the page to know more about this search engine optimization technique and how to carry it out step by step.

What is Web Content Syndication?

The term “syndication” originates in broadcast television. It is the process of republishing your content on third-party sites. This lets you leverage the same content multiple times. It extends the content shelf life and doubles the utility of your articles.

However, this should not be confused with guest blogging. There are some distinct yet hard-to-miss differences between the two. The major advantage it holds is that content syndication is more scalable than the traditional guest posting approach. Also, in guest posting, all rights to the content belong to the hosting website.

 

A Guide To The Web Content Syndication

Here’s the procedure to implement web content syndication in an SEO-friendly manner.

Step 1: Begin Guest Posting

Unlike guest posting, web content syndication requires lots of time and effort. Therefore, it’s good to start with the conventional approach. Find leading websites that allow guest blogging and start offering your content to them.

When you post your content on some of the most-read blogs in your niche, you’ll build a sample that will be crucial when you reach out to the big blogs with web content syndication requests.

 

Step 2: Choose Web Content Syndication Partners Wisely

When it comes to content syndication, lots of sites are available over the web. However, you must remember that the bigger the syndication partner, the better the quality standard. While there are quite a few niche websites, the majority only upload content related to marketing. If you feel that your content doesn’t fit directly with any of those, then it’s better to give your content a twist and manage it anyhow to get republished on most sites.

Step 3: Reach out to the shortlisted content syndication partners

You must check that the target sites are open for content syndication or not before reaching out to them. To do so, open their website and see all blogs are originally published on their website or have an attribution message.

You can also search the terms such as ‘originally appeared on’ within a website you are targeting. This will collect all of the syndicated content in the search engine results and this way, you can easily know whether the website syndicates the content or not.

Once you are sure that the target site is a part of the content syndication network, select a few of your best writing samples and share them with them along with a pitching email. Keep your email simple, short, and direct. A straightforward message will likely get a response.

Step 4: SEO-Proofing

The possible downside of web content syndication is that it can create duplicate content issues. If you syndicate the content on other websites, Google will always show the version it thinks is more appropriate for users, which may or may not be the one you’d prefer.

Since you have no control over which version Google will choose, it’s possible to get outranked on the search engines for your original content.

However, this can be resolved by using the rel=canonical tag. Adding this comment to the republished content page is the best search engine optimization technique to tell Google where the original content is.

Step 5: Syndicate content regularly

To yield the benefits, it is suggested to syndicate your content more than once. Once the publisher accepts your request try to set up a regular arrangement.

Conclusion

Whether you’ve recently dipped your toes in marketing or are a seasoned pro, gaining maximum exposure should be your priority. Invest your time in the content syndication process and reach the maximum audience. 


Originally published at medium.com on Oct 28, 2021.

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