Digital Marketing Company in Gurgaon

With the widescale introduction, the popularity of Google MUM is on the rise. This AI algorithm is a great development for eCommerce sites as well as web publishers. Therefore, Google recently announced to launch of their next-gen algorithm MUM on their Google Lens product. This is mainly done to fulfill the promise of MUM that allows the users to search not just with text but with images as well. The launch of Google MUM on the lens is no less than a boon for eCommerce companies. It serves as a new sales channel and greatly impacts search engine optimization by letting customers search through images. Curious to know more? Scroll down the page to learn about this algorithm in a bit of detail.   A Quick Overview Of Google MUM Algorithm Before heading towards the announcement, let’s get to know about the algorithm first. This mainly allows users to carry out complicated searches that cannot be answered with traditional methods. The major difference between MUM and conv...

  Google Lighthouse is one of the best tools for measuring web core vitals and other performance metrics. It allows you to perform an audit on your website and gives you a score for different categories. New to this update and have no idea whether the lighthouse’s scores affect SEO or not? Here’s the complete guide to Google’s Lighthouse performance metrics. Scroll down the page and get all your queries resolved in no time. A Brief Overview of Google’s Lighthouse Developed by Google, Lighthouse is an open-source website audit tool that renders scores in five areas, including Performance, Progressive Web App, Best Practices, Accessibility, and SEO. This tool uses emulated data (lab data) to run the performance test. The data will be then collected within a controlled environment with predefined network settings and devices to debug the performance issues. Lighthouse Performance Metrics Lighthouse’s performance score is made of six metrics with each contributing a percentage of the...

The social media platform is fueled by competition and those who fail to accommodate the latest developments often fade into the background. Catching the pace with impending trends will give brands the power to reach unprecedented heights.  Here’s the rundown of the 6 expert social media marketing predictions that will transform marketing practices in 2022. Social Media Marketers will again turn their heads towards YouTube According to experts, social media marketers will surely embrace YouTube as social media marketing too in the coming year. Since they are struggling with the fact that the average reach of an organic Facebook post is 5.2% and the average engagement rate is 0.25%, they will definitely look forward to alternatives.  YouTube has more than 2 billion active monthly users, making it one of the best options to reach a wider audience. It is estimated that YouTube has 113.1 million US viewers in 2020 and it will increase to 130.8 million in 2022. Hence, experts ar...

Is your sales pipeline dry? No one is looking into your offers and your forecasts look bleak. Well, don’t worry!! Not all hope is lost. Here, we have compiled a list of tried-and-tested digital marketing methods that will help your agency to grow your B2B sales by 150% even in the slow fourth quarter. Let’s get into it!!   1.   Use social selling to maximum advantage Social media is an extremely powerful medium to enhance your conversions. According to a study, nearly 54% of social media users research products on different platforms. Also, 71% of the users make purchases based on social media referrals. These statistics are enough to reflect the power of this social media marketing . Now, before jumping into social selling, let’s first get to know a bit about the same. Social selling is the best way to find and engage with your potential customers who can buy your products and services, thus contributing to your sales pipeline. Every time you reply to a DM or share an arti...

Do you want to give your content legs so that it can reach thousands of readers who perhaps don’t even know that your blogs exist? Well, there’s a way to do it and it is called web content syndication. Keep scrolling the page to know more about this search engine optimization technique and how to carry it out step by step. What is Web Content Syndication? The term “syndication” originates in broadcast television. It is the process of republishing your content on third-party sites. This lets you leverage the same content multiple times. It extends the content shelf life and doubles the utility of your articles. However, this should not be confused with guest blogging. There are some distinct yet hard-to-miss differences between the two. The major advantage it holds is that content syndication is more scalable than the traditional guest posting approach. Also, in guest posting, all rights to the content belong to the hosting website.   A Guide To The Web Content Syndicatio...

The world of  digital marketing  is highly dynamic where new trends keep coming and change the way marketing is done. Being the digital marketer, you must keep looking ahead and strive to embrace new tools and technologies to stand out from the crowd.  Here, we’ve put together the list of 5 hottest trends that you can’t ignore in 2021. Add them to your marketing strategy and gain an edge over your competitors.    1- Chatbots One of the latest  digital marketing  trends of 2021, Chatbots is the AI-based technology that uses instant messaging to chat with customers and site visitors. Businesses, nowadays, can leverage the chatbox to establish a strong connection with the customers.  It is said that around 63% of the people prefer messaging on the chatbox to connect with their favorite brands. This virtual support provides excellent customer service to the site visitors and makes them feel welcome on the website.  Moreover, it saves businesses t...

Google is on the mission to save the internet and users from poorly-designed websites and worse scrolling experiences. Therefore, it has introduced a new concept in the name of  Core Web Vitals . Sounds like something from the casualty script, it can really make a difference in how Google ranks your website.  Wondering what are they and how these vitals affect your current website rankings? Stop scratching your head and keep scrolling the page to get detailed information about these web vitals. Follow this SEO concept religiously and take your website to the top. SEO has significantly risen in ranks when we talk about generating sales and traffic. We,  SEO services agency in Gurgaon  have brought the spotlight to the importance of this topic.  Let’s get into the nitty-gritty of the same!! A Quick Overview of the Core Web Vitals Core Web Vitals are mainly introduced to measure the user’s experience on a website. It keeps an eagle eye on the page loading speed, in...