How to Multiply B2B Sales By 150% in Slow Q4

Is your sales pipeline dry? No one is looking into your offers and your forecasts look bleak. Well, don’t worry!! Not all hope is lost.

Here, we have compiled a list of tried-and-tested digital marketing methods that will help your agency to grow your B2B sales by 150% even in the slow fourth quarter. Let’s get into it!!

 

1.  Use social selling to maximum advantage

Social media is an extremely powerful medium to enhance your conversions. According to a study, nearly 54% of social media users research products on different platforms. Also, 71% of the users make purchases based on social media referrals. These statistics are enough to reflect the power of this social media marketing.

Now, before jumping into social selling, let’s first get to know a bit about the same. Social selling is the best way to find and engage with your potential customers who can buy your products and services, thus contributing to your sales pipeline.

Every time you reply to a DM or share an article on LinkedIn, you are adding value and social selling. This is a much effective approach to build long-term authentic relationships with your audience than traditional selling methods.

 

2.  Cash in on the holidays

The holidays bring the golden opportunity for multiplying your sales. With the appropriate strategy, you can scoop up some of the disposable income people during this time. Below are mentioned some of the strategies to get the ball in your court.

●     Increase the price slowly: Start with the lowest price and start increasing the price every day.

●     Create an exclusive offer: Put together a new product or package for the holiday season This way, you can insist on your audience by telling them that the service or package is exclusively available for the holidays.

●     Offer free shipping: Offering “Free Shipping” is yet another exclusive digital marketing strategy to attract customers and to enhance sales even in the slow quarter. Getting something for nothing is the emotional trigger for many and it is extremely hard to resist.

 

3.  Always support your sales team

You need to prevent the sales mishap to enhance your sales. One thing that can ruin your potential sale is the bad sales rep interactions. Whether the audience is interested in your offer or just dropping it away, it can quickly tank your brand reputation and Q4 income goals.

Keep in mind the fact that your sales reps need the essential tools to figure out how to develop a rapport and how to close the deal. Remember that the better trained your sales team is, the quicker you’ll complete your sales target.

4.  Never ignore cold calling or emailing

There is no second thought in the fact that cold calling or random emailing is the best thing to increase your B2B Q4 sales. However, there’s a catch. Cold outreach is only effective if done appropriately. Look, if you are mass spamming everyone and anyone without any practical strategy, then it will not going to yield any benefit for your business.

No one likes to load their email with unnecessary emails. Therefore, take your time to identify your expertise. Find the problem you can solve and present the solution that feels tailored and not mass-produced.

Everyone likes attention and if you feed their needs, they will surely drop a ball and help you in meeting your targets.

 

The Final Words

The end of the financial year is approaching and the pressure is to complete the target is on the rise. Fret not and use the methods listed above to hit the target. Whether you are an SME or a huge conglomerate, these digital marketing strategies will surely give your Q4 pipeline a kick in the right direction. 


Digital Marketing Agency in Gurgaon
Digital Marketing Agency in Gurgaon

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