Digital Marketing Company in Gurgaon

With the widescale introduction, the popularity of Google MUM is on the rise. This AI algorithm is a great development for eCommerce sites as well as web publishers. Therefore, Google recently announced to launch of their next-gen algorithm MUM on their Google Lens product. This is mainly done to fulfill the promise of MUM that allows the users to search not just with text but with images as well. The launch of Google MUM on the lens is no less than a boon for eCommerce companies. It serves as a new sales channel and greatly impacts search engine optimization by letting customers search through images. Curious to know more? Scroll down the page to learn about this algorithm in a bit of detail.   A Quick Overview Of Google MUM Algorithm Before heading towards the announcement, let’s get to know about the algorithm first. This mainly allows users to carry out complicated searches that cannot be answered with traditional methods. The major difference between MUM and conv...

Do you want to give your content legs so that it can reach thousands of readers who perhaps don’t even know that your blogs exist? Well, there’s a way to do it and it is called web content syndication. Keep scrolling the page to know more about this search engine optimization technique and how to carry it out step by step. What is Web Content Syndication? The term “syndication” originates in broadcast television. It is the process of republishing your content on third-party sites. This lets you leverage the same content multiple times. It extends the content shelf life and doubles the utility of your articles. However, this should not be confused with guest blogging. There are some distinct yet hard-to-miss differences between the two. The major advantage it holds is that content syndication is more scalable than the traditional guest posting approach. Also, in guest posting, all rights to the content belong to the hosting website.   A Guide To The Web Content Syndicatio...