Digital Marketing Company in Gurgaon

With the widescale introduction, the popularity of Google MUM is on the rise. This AI algorithm is a great development for eCommerce sites as well as web publishers. Therefore, Google recently announced to launch of their next-gen algorithm MUM on their Google Lens product. This is mainly done to fulfill the promise of MUM that allows the users to search not just with text but with images as well. The launch of Google MUM on the lens is no less than a boon for eCommerce companies. It serves as a new sales channel and greatly impacts search engine optimization by letting customers search through images. Curious to know more? Scroll down the page to learn about this algorithm in a bit of detail.   A Quick Overview Of Google MUM Algorithm Before heading towards the announcement, let’s get to know about the algorithm first. This mainly allows users to carry out complicated searches that cannot be answered with traditional methods. The major difference between MUM and conv...

  Google Lighthouse is one of the best tools for measuring web core vitals and other performance metrics. It allows you to perform an audit on your website and gives you a score for different categories. New to this update and have no idea whether the lighthouse’s scores affect SEO or not? Here’s the complete guide to Google’s Lighthouse performance metrics. Scroll down the page and get all your queries resolved in no time. A Brief Overview of Google’s Lighthouse Developed by Google, Lighthouse is an open-source website audit tool that renders scores in five areas, including Performance, Progressive Web App, Best Practices, Accessibility, and SEO. This tool uses emulated data (lab data) to run the performance test. The data will be then collected within a controlled environment with predefined network settings and devices to debug the performance issues. Lighthouse Performance Metrics Lighthouse’s performance score is made of six metrics with each contributing a percentage of the...

The social media landscape modifies every year and 2022 is no exception. Having advanced knowledge of upcoming trends at your disposal certainly has its perks but finding a no-nonsense list can be challenging.  Since 2022 is round the corner, it’s high time to create new strategies and look out for the latest trends to follow. Here’s the comprehensive guide to the 5 fresh social media marketing trends to get started.  Paid and Organic Battlegrounds Go Local SMM involves the balance of both paid and organic tactics to create awareness and engagement. However, it is quite difficult to generate a lookalike audience and other first-time customers by using social media ads.  Adding to that, the continuous decline of organic reach on Facebook (Meta) and other platforms can cause trouble for marketers who will be going to face an uphill battle either way.  Hence, the first and the foremost social media trend we will see for both paid and organic efforts is a heavy focus on...

Do you want to give your content legs so that it can reach thousands of readers who perhaps don’t even know that your blogs exist? Well, there’s a way to do it and it is called web content syndication. Keep scrolling the page to know more about this search engine optimization technique and how to carry it out step by step. What is Web Content Syndication? The term “syndication” originates in broadcast television. It is the process of republishing your content on third-party sites. This lets you leverage the same content multiple times. It extends the content shelf life and doubles the utility of your articles. However, this should not be confused with guest blogging. There are some distinct yet hard-to-miss differences between the two. The major advantage it holds is that content syndication is more scalable than the traditional guest posting approach. Also, in guest posting, all rights to the content belong to the hosting website.   A Guide To The Web Content Syndicatio...

Whether yo u are new to Search Engine Optimization or a casual pro, you must have stumbled upon the notion that says “Content is the King”. But with the changing marketing landscape, how’s it doing in 2021? Where might it be headed this year and next? And the most important - is it still the king?  Most of the organizations made sound and consistent investments in content marketing. But to maintain the growth, marketers need to stay tuned with the latest trends as what worked the previous year may not be sufficient to creep ahead in this year and beyond.  To put it simply, we have compiled a list of 5 content marketing trends to keep an eye on this year.  Optimizing content for Niche Earlier, marketers used to focus on the long-form and detailed articles but recently, content marketing has stepped back from lengthy content and is making use of niche and long-tail keywords.  Look, the long-tail keywords are more specific and have less competition. Therefore, using th...