Digital Marketing Company in Gurgaon

Social media is one of the leading platforms to give broad exposure to your business. It helps the brands in reaching the target audience and thus multiplying their conversion rates. However, it is well-said that “with great powers comes great responsibilities.” Since social media marketing is a powerful marketing tool for expanding your business online, it should be used with extreme care. One small mistake and all your efforts will go in vain.   To put things simply, here’s the comprehensive guide to making the marketing strategy a little less overwhelming.   1.   Only focus on the target audience The presence of various social media channels makes it challenging to figure out which sites you need to participate on. The simplest solution? Focus on the platform where your prospective customers are already present. Selecting the social media channel also depends on the type of your business. While LinkedIn is ideal for B2B business, Facebook has more of a...

  When it comes to social media for business, the benefits can’t be overlooked. In today’s digital age, social media has become a way of living. Over 53% of the world’s population is using it. this has emerged as a powerful way to connect with the audience and to express whatever you feel like. Social media marketing  has been around us for many years but this wave of transformation gets accelerated by the events of 2020. A majority of new businesses have joined this platform to broaden their reach to the intended audience and grow their brand exponentially. Bu t  before deciding which social media platform your business should put paid advertising behind or before investing in the same, it is vital to use data that supports your efforts. To put it simply, we have listed 4 statistics that prove the importance of SMM for the business of every shape and size. 1- Around 55% of the customers learn about new brands on social media Long gone are those days when your brand used ...

The world of  digital marketing  is highly dynamic where new trends keep coming and change the way marketing is done. Being the digital marketer, you must keep looking ahead and strive to embrace new tools and technologies to stand out from the crowd.  Here, we’ve put together the list of 5 hottest trends that you can’t ignore in 2021. Add them to your marketing strategy and gain an edge over your competitors.    1- Chatbots One of the latest  digital marketing  trends of 2021, Chatbots is the AI-based technology that uses instant messaging to chat with customers and site visitors. Businesses, nowadays, can leverage the chatbox to establish a strong connection with the customers.  It is said that around 63% of the people prefer messaging on the chatbox to connect with their favorite brands. This virtual support provides excellent customer service to the site visitors and makes them feel welcome on the website.  Moreover, it saves businesses t...