6 Expert Social Media Marketing Predictions For 2022

The social media platform is fueled by competition and those who fail to accommodate the latest developments often fade into the background. Catching the pace with impending trends will give brands the power to reach unprecedented heights. 



Here’s the rundown of the 6 expert social media marketing predictions that will transform marketing practices in 2022.


  1. Social Media Marketers will again turn their heads towards YouTube

According to experts, social media marketers will surely embrace YouTube as social media marketing too in the coming year. Since they are struggling with the fact that the average reach of an organic Facebook post is 5.2% and the average engagement rate is 0.25%, they will definitely look forward to alternatives. 

YouTube has more than 2 billion active monthly users, making it one of the best options to reach a wider audience. It is estimated that YouTube has 113.1 million US viewers in 2020 and it will increase to 130.8 million in 2022. Hence, experts are predicting that social media marketers might now be willing to give YouTube a seat on the big table in 2022. 


  1. Fine-Tuning in Paid Social Bidding Algorithms

Believe it or not, the year 2021 is not less than a rollercoaster ride for social media advertisers. Therefore, it is expected that 2022 will be the year of experimenting with data modeling to improve bidding models.

According to Experts’ Social Media Marketing Predictions, Marketers might experiment to keep folks on-site, thus increasing the conversion rates. This also helps them in increasing the focus on first-party data, giving marketers new opportunities to expand the better data to rely on. 


  1. Data Connections Will Bypass the Cookie

With the launch of iOS14.5, the cookieless future is quite inevitable. It is expected that the connecting data will enable the advertisers to bypass the cookie and let them connect their data directly to the social media platforms they are advertising on. 


  1. LinkedIn Will Become The Social Destination For B2B

According to Heather Campbell, B2B marketers will use LinkedIn for raising awareness, growing, and engaging with their community. With local, regional, or global, this platform will be the new social destination for B2B professionals where they can build their authority and attract not just customers but partners. 

LinkedIn is the perfect social media platform for organizations of all sizes to showcase their thought leadership. Moreover, LinkedIn is all set to take a step further for analytic insights too. 

With articles for pages, you can get detailed audience insights of people who read and interacted with your content. It helps marketers to know how to customize content for their LinkedIn audience. LinkedIn live video analytics display video engagement, top viewer demographics, live viewer stats, and more. 


  1. Brands will be less reliant on organic social

Brands will become increasingly wary of leveraging Twitter and Facebook to share their content with the target audience either organically or via paid campaigns, as reach and engagement on both platforms are declining under the weight of their growing algorithms. 


However, local and micro-influencers will continue to establish trusted connections with the audience through various platforms such as Instagram, YouTube, and Tiktok. 


  1. Marketers Will Adapt To Attribution Issues

Last but not the least, the expert social media marketing prediction is that the marketers will readily accept the reality of attribution concerns and will consider social as a part of holistic media strategy. It automatically leads to the increasing diversity of media budgets across different platforms. 


The Bottom Line

Social media marketing is continuously evolving and marketers need to keep them up-to-date with the latest trends. Keep in mind that high-quality content, relevant, entertaining, and engaging content remains the key to optimal visibility. 



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