Digital Marketing Company in Gurgaon

With the widescale introduction, the popularity of Google MUM is on the rise. This AI algorithm is a great development for eCommerce sites as well as web publishers. Therefore, Google recently announced to launch of their next-gen algorithm MUM on their Google Lens product. This is mainly done to fulfill the promise of MUM that allows the users to search not just with text but with images as well. The launch of Google MUM on the lens is no less than a boon for eCommerce companies. It serves as a new sales channel and greatly impacts search engine optimization by letting customers search through images. Curious to know more? Scroll down the page to learn about this algorithm in a bit of detail.   A Quick Overview Of Google MUM Algorithm Before heading towards the announcement, let’s get to know about the algorithm first. This mainly allows users to carry out complicated searches that cannot be answered with traditional methods. The major difference between MUM and conv...

  Google Lighthouse is one of the best tools for measuring web core vitals and other performance metrics. It allows you to perform an audit on your website and gives you a score for different categories. New to this update and have no idea whether the lighthouse’s scores affect SEO or not? Here’s the complete guide to Google’s Lighthouse performance metrics. Scroll down the page and get all your queries resolved in no time. A Brief Overview of Google’s Lighthouse Developed by Google, Lighthouse is an open-source website audit tool that renders scores in five areas, including Performance, Progressive Web App, Best Practices, Accessibility, and SEO. This tool uses emulated data (lab data) to run the performance test. The data will be then collected within a controlled environment with predefined network settings and devices to debug the performance issues. Lighthouse Performance Metrics Lighthouse’s performance score is made of six metrics with each contributing a percentage of the...

Whether you have recently dipped your toes into digital marketing or are a seasoned pro, you must have been aware of Google Ads . It gives businesses more access to the data on the insights page that helps them in maximizing sales.  The insights page renders the information that brands need to keep up with the customers’ trends and to optimize campaigns to bring your ads in front of more customers.  To make this tool more effective, Google Ads is all set to roll out the four new features to help brands drive more audience and conversions.  Consumer Interest Insights The very first brand new feature going to incorporate on Google Ads Insight Page is the consumer interest insights. It helps collect the top-performing search query themes that drive performance in your campaigns.  Additionally, these insights include the total number of people who searched each theme, its growth, and how it performed in your account.  Demand Forecasts What if you know about the f...

Do you want to give your content legs so that it can reach thousands of readers who perhaps don’t even know that your blogs exist? Well, there’s a way to do it and it is called web content syndication. Keep scrolling the page to know more about this search engine optimization technique and how to carry it out step by step. What is Web Content Syndication? The term “syndication” originates in broadcast television. It is the process of republishing your content on third-party sites. This lets you leverage the same content multiple times. It extends the content shelf life and doubles the utility of your articles. However, this should not be confused with guest blogging. There are some distinct yet hard-to-miss differences between the two. The major advantage it holds is that content syndication is more scalable than the traditional guest posting approach. Also, in guest posting, all rights to the content belong to the hosting website.   A Guide To The Web Content Syndicatio...

Whether yo u are new to Search Engine Optimization or a casual pro, you must have stumbled upon the notion that says “Content is the King”. But with the changing marketing landscape, how’s it doing in 2021? Where might it be headed this year and next? And the most important - is it still the king?  Most of the organizations made sound and consistent investments in content marketing. But to maintain the growth, marketers need to stay tuned with the latest trends as what worked the previous year may not be sufficient to creep ahead in this year and beyond.  To put it simply, we have compiled a list of 5 content marketing trends to keep an eye on this year.  Optimizing content for Niche Earlier, marketers used to focus on the long-form and detailed articles but recently, content marketing has stepped back from lengthy content and is making use of niche and long-tail keywords.  Look, the long-tail keywords are more specific and have less competition. Therefore, using th...

  When it comes to social media for business, the benefits can’t be overlooked. In today’s digital age, social media has become a way of living. Over 53% of the world’s population is using it. this has emerged as a powerful way to connect with the audience and to express whatever you feel like. Social media marketing  has been around us for many years but this wave of transformation gets accelerated by the events of 2020. A majority of new businesses have joined this platform to broaden their reach to the intended audience and grow their brand exponentially. Bu t  before deciding which social media platform your business should put paid advertising behind or before investing in the same, it is vital to use data that supports your efforts. To put it simply, we have listed 4 statistics that prove the importance of SMM for the business of every shape and size. 1- Around 55% of the customers learn about new brands on social media Long gone are those days when your brand used ...

The world of  digital marketing  is highly dynamic where new trends keep coming and change the way marketing is done. Being the digital marketer, you must keep looking ahead and strive to embrace new tools and technologies to stand out from the crowd.  Here, we’ve put together the list of 5 hottest trends that you can’t ignore in 2021. Add them to your marketing strategy and gain an edge over your competitors.    1- Chatbots One of the latest  digital marketing  trends of 2021, Chatbots is the AI-based technology that uses instant messaging to chat with customers and site visitors. Businesses, nowadays, can leverage the chatbox to establish a strong connection with the customers.  It is said that around 63% of the people prefer messaging on the chatbox to connect with their favorite brands. This virtual support provides excellent customer service to the site visitors and makes them feel welcome on the website.  Moreover, it saves businesses t...