The 4 New Features To Add On Google Ads Insights Page


Whether you have recently dipped your toes into digital marketing or are a seasoned pro, you must have been aware of Google Ads. It gives businesses more access to the data on the insights page that helps them in maximizing sales. 

The insights page renders the information that brands need to keep up with the customers’ trends and to optimize campaigns to bring your ads in front of more customers. 

To make this tool more effective, Google Ads is all set to roll out the four new features to help brands drive more audience and conversions. 


  1. Consumer Interest Insights

The very first brand new feature going to incorporate on Google Ads Insight Page is the consumer interest insights. It helps collect the top-performing search query themes that drive performance in your campaigns. 

Additionally, these insights include the total number of people who searched each theme, its growth, and how it performed in your account. 


  1. Demand Forecasts

What if you know about the future search trends at the time of crafting digital marketing strategy? Sounds good? Well, get ready to bring this imagination to life. This time Google Ads is all set to manifest your dream. 

The demand forecast features predict the search trends for the next six months with forward-looking insights. It will make it possible by combining machine learning technology with the past seasonal search data. Moreover, this feature offers you more personalized insights and helps your business to grow. 


  1. Change History Insights & Auction Insights

Yet another feature rolled out the Google Ads is to enable the businesses to evaluate both change history insights as well as auction insights spreading throughout the Google Ads insight page.

It helps you in determining how a little shift in auction competition or account changes influence your campaign performance. 


  1. Audience Insights

Last but not the least feature to add on the Google Ads Insight Page is the audience insights. Honestly speaking, Google Ads and other digital marketing strategies drive sales or increase conversions only by reaching out to more and more customers. 


Keeping this fact in mind, Google Ads has incorporated the Audience insights feature into the upcoming update. This lets you learn about the interests and affinities of the customers, such as what creative syncs with them the most. By knowing about the audience’s interests, you can easily mold your strategies accordingly and drive your sales by manifolds. 


The Final Word

So, this is all about the recent features going to add to the Google Ads Insight page in the coming weeks at both account and campaign levels. Hold your horses and get ready to use Google Ads to multiply your sales by thousand times.


Google recently points out that how retailers like Etsy is gaining huge benefit from the insight page. It contributed to a 49% lift in sales for Google search and shopping campaigns in that sub-category. 

Wait no more and keep an eagle’s eye on the latest updates and use them in crafting digital marketing campaigns to grow your business.



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