5 Content Marketing Trends For 2021 & Beyond



Whether you are new to Search Engine Optimization or a casual pro, you must have stumbled upon the notion that says “Content is the King”. But with the changing marketing landscape, how’s it doing in 2021? Where might it be headed this year and next? And the most important - is it still the king? 

Most of the organizations made sound and consistent investments in content marketing. But to maintain the growth, marketers need to stay tuned with the latest trends as what worked the previous year may not be sufficient to creep ahead in this year and beyond. 

To put it simply, we have compiled a list of 5 content marketing trends to keep an eye on this year. 


  1. Optimizing content for Niche

Earlier, marketers used to focus on the long-form and detailed articles but recently, content marketing has stepped back from lengthy content and is making use of niche and long-tail keywords. 

Look, the long-tail keywords are more specific and have less competition. Therefore, using them makes it easier to get your content ranked on Google. The less is the competition, the more is the organic traffic, which is good news for the marketers targeting the competitive niche. 

Narrow down the list of keywords by using free and paid versions of tools such as Semrush, Wordtracker, Moz.com, etc, and start focusing on the specific segment of your business. 

  1. Building Communities

With as many as 1.88 billion websites out there, you need to find a way of getting noticed apart from using search engine optimization techniques. Here, the concept of building communities comes in. 

One can simply achieve that in such a crowded space by developing a community. But keep in mind that community marketing isn’t about getting a quick sale; it’s about engaging with customers while building trust and loyalty to reach a wider audience. 

  1. Repurposing content across different channels

Repurposing simply means molding the content in a different format to fit different channels. For example:

  • Turning a blog post into an e-book 

  • Embedding YouTube videos in your blogs

  • Creating infographics from research and stats

  • Transcribing your YouTube videos and converting them into podcasts, newsletter, or blog content

This process not just saves your time and effort but also gets you in front of a different audience to enhance your organic search. 


  1. Make use of Google “Discover” Feature

Formerly known as the Google Feed, Google Discover has undergone various transformations since its launch. It mainly combines the news, evergreen content with visuals like photos. 

To fill their feed or discover section, Google makes use of AI and machine learning to understand a user’s search history and find the content that is more likely to engage them. 

The users generally find the Google Discover section on their mobile or desktop while opening a new tab. Over time, this platform has become sophisticated like Vice’s Publishers and Vogue. Your content is eligible to appear in the feed only if it meets all the guidelines and only when Google has indexed it. 


  1. Featured Experts

Credibility holds a great significance in content marketing and SEO and therefore, it is always advised to include the comment from a featured expert to benefit your content performance. 

Google never uses subject matter content as a ranking factor but evaluators always consider this trustworthiness factor in their quality rankings. Hence, marketers should build trust and cut through the noise with expert content. 


Wrapping Up

So, there you have it!! Being able to foresee the latest trends based on the changes in the audience’s behavior can really help you in adjusting your strategy and getting ahead of the wave.

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