Digital Marketing Company in Gurgaon

  Google Lighthouse is one of the best tools for measuring web core vitals and other performance metrics. It allows you to perform an audit on your website and gives you a score for different categories. New to this update and have no idea whether the lighthouse’s scores affect SEO or not? Here’s the complete guide to Google’s Lighthouse performance metrics. Scroll down the page and get all your queries resolved in no time. A Brief Overview of Google’s Lighthouse Developed by Google, Lighthouse is an open-source website audit tool that renders scores in five areas, including Performance, Progressive Web App, Best Practices, Accessibility, and SEO. This tool uses emulated data (lab data) to run the performance test. The data will be then collected within a controlled environment with predefined network settings and devices to debug the performance issues. Lighthouse Performance Metrics Lighthouse’s performance score is made of six metrics with each contributing a percentage of the...

The social media landscape modifies every year and 2022 is no exception. Having advanced knowledge of upcoming trends at your disposal certainly has its perks but finding a no-nonsense list can be challenging.  Since 2022 is round the corner, it’s high time to create new strategies and look out for the latest trends to follow. Here’s the comprehensive guide to the 5 fresh social media marketing trends to get started.  Paid and Organic Battlegrounds Go Local SMM involves the balance of both paid and organic tactics to create awareness and engagement. However, it is quite difficult to generate a lookalike audience and other first-time customers by using social media ads.  Adding to that, the continuous decline of organic reach on Facebook (Meta) and other platforms can cause trouble for marketers who will be going to face an uphill battle either way.  Hence, the first and the foremost social media trend we will see for both paid and organic efforts is a heavy focus on...

The social media platform is fueled by competition and those who fail to accommodate the latest developments often fade into the background. Catching the pace with impending trends will give brands the power to reach unprecedented heights.  Here’s the rundown of the 6 expert social media marketing predictions that will transform marketing practices in 2022. Social Media Marketers will again turn their heads towards YouTube According to experts, social media marketers will surely embrace YouTube as social media marketing too in the coming year. Since they are struggling with the fact that the average reach of an organic Facebook post is 5.2% and the average engagement rate is 0.25%, they will definitely look forward to alternatives.  YouTube has more than 2 billion active monthly users, making it one of the best options to reach a wider audience. It is estimated that YouTube has 113.1 million US viewers in 2020 and it will increase to 130.8 million in 2022. Hence, experts ar...

Social media is one of the leading platforms to give broad exposure to your business. It helps the brands in reaching the target audience and thus multiplying their conversion rates. However, it is well-said that “with great powers comes great responsibilities.” Since social media marketing is a powerful marketing tool for expanding your business online, it should be used with extreme care. One small mistake and all your efforts will go in vain.   To put things simply, here’s the comprehensive guide to making the marketing strategy a little less overwhelming.   1.   Only focus on the target audience The presence of various social media channels makes it challenging to figure out which sites you need to participate on. The simplest solution? Focus on the platform where your prospective customers are already present. Selecting the social media channel also depends on the type of your business. While LinkedIn is ideal for B2B business, Facebook has more of a...