Digital Marketing Company in Gurgaon

The social media platform is fueled by competition and those who fail to accommodate the latest developments often fade into the background. Catching the pace with impending trends will give brands the power to reach unprecedented heights.  Here’s the rundown of the 6 expert social media marketing predictions that will transform marketing practices in 2022. Social Media Marketers will again turn their heads towards YouTube According to experts, social media marketers will surely embrace YouTube as social media marketing too in the coming year. Since they are struggling with the fact that the average reach of an organic Facebook post is 5.2% and the average engagement rate is 0.25%, they will definitely look forward to alternatives.  YouTube has more than 2 billion active monthly users, making it one of the best options to reach a wider audience. It is estimated that YouTube has 113.1 million US viewers in 2020 and it will increase to 130.8 million in 2022. Hence, experts ar...

Whether you have recently dipped your toes into digital marketing or are a seasoned pro, you must have been aware of Google Ads . It gives businesses more access to the data on the insights page that helps them in maximizing sales.  The insights page renders the information that brands need to keep up with the customers’ trends and to optimize campaigns to bring your ads in front of more customers.  To make this tool more effective, Google Ads is all set to roll out the four new features to help brands drive more audience and conversions.  Consumer Interest Insights The very first brand new feature going to incorporate on Google Ads Insight Page is the consumer interest insights. It helps collect the top-performing search query themes that drive performance in your campaigns.  Additionally, these insights include the total number of people who searched each theme, its growth, and how it performed in your account.  Demand Forecasts What if you know about the f...

Google is on the mission to save the internet and users from poorly-designed websites and worse scrolling experiences. Therefore, it has introduced a new concept in the name of  Core Web Vitals . Sounds like something from the casualty script, it can really make a difference in how Google ranks your website.  Wondering what are they and how these vitals affect your current website rankings? Stop scratching your head and keep scrolling the page to get detailed information about these web vitals. Follow this SEO concept religiously and take your website to the top. SEO has significantly risen in ranks when we talk about generating sales and traffic. We,  SEO services agency in Gurgaon  have brought the spotlight to the importance of this topic.  Let’s get into the nitty-gritty of the same!! A Quick Overview of the Core Web Vitals Core Web Vitals are mainly introduced to measure the user’s experience on a website. It keeps an eagle eye on the page loading speed, in...