Digital Marketing Company in Gurgaon

With the widescale introduction, the popularity of Google MUM is on the rise. This AI algorithm is a great development for eCommerce sites as well as web publishers. Therefore, Google recently announced to launch of their next-gen algorithm MUM on their Google Lens product. This is mainly done to fulfill the promise of MUM that allows the users to search not just with text but with images as well. The launch of Google MUM on the lens is no less than a boon for eCommerce companies. It serves as a new sales channel and greatly impacts search engine optimization by letting customers search through images. Curious to know more? Scroll down the page to learn about this algorithm in a bit of detail.   A Quick Overview Of Google MUM Algorithm Before heading towards the announcement, let’s get to know about the algorithm first. This mainly allows users to carry out complicated searches that cannot be answered with traditional methods. The major difference between MUM and conv...

The social media platform is fueled by competition and those who fail to accommodate the latest developments often fade into the background. Catching the pace with impending trends will give brands the power to reach unprecedented heights.  Here’s the rundown of the 6 expert social media marketing predictions that will transform marketing practices in 2022. Social Media Marketers will again turn their heads towards YouTube According to experts, social media marketers will surely embrace YouTube as social media marketing too in the coming year. Since they are struggling with the fact that the average reach of an organic Facebook post is 5.2% and the average engagement rate is 0.25%, they will definitely look forward to alternatives.  YouTube has more than 2 billion active monthly users, making it one of the best options to reach a wider audience. It is estimated that YouTube has 113.1 million US viewers in 2020 and it will increase to 130.8 million in 2022. Hence, experts ar...

Social media is one of the leading platforms to give broad exposure to your business. It helps the brands in reaching the target audience and thus multiplying their conversion rates. However, it is well-said that “with great powers comes great responsibilities.” Since social media marketing is a powerful marketing tool for expanding your business online, it should be used with extreme care. One small mistake and all your efforts will go in vain.   To put things simply, here’s the comprehensive guide to making the marketing strategy a little less overwhelming.   1.   Only focus on the target audience The presence of various social media channels makes it challenging to figure out which sites you need to participate on. The simplest solution? Focus on the platform where your prospective customers are already present. Selecting the social media channel also depends on the type of your business. While LinkedIn is ideal for B2B business, Facebook has more of a...

Is your sales pipeline dry? No one is looking into your offers and your forecasts look bleak. Well, don’t worry!! Not all hope is lost. Here, we have compiled a list of tried-and-tested digital marketing methods that will help your agency to grow your B2B sales by 150% even in the slow fourth quarter. Let’s get into it!!   1.   Use social selling to maximum advantage Social media is an extremely powerful medium to enhance your conversions. According to a study, nearly 54% of social media users research products on different platforms. Also, 71% of the users make purchases based on social media referrals. These statistics are enough to reflect the power of this social media marketing . Now, before jumping into social selling, let’s first get to know a bit about the same. Social selling is the best way to find and engage with your potential customers who can buy your products and services, thus contributing to your sales pipeline. Every time you reply to a DM or share an arti...

The world of  digital marketing  is highly dynamic where new trends keep coming and change the way marketing is done. Being the digital marketer, you must keep looking ahead and strive to embrace new tools and technologies to stand out from the crowd.  Here, we’ve put together the list of 5 hottest trends that you can’t ignore in 2021. Add them to your marketing strategy and gain an edge over your competitors.    1- Chatbots One of the latest  digital marketing  trends of 2021, Chatbots is the AI-based technology that uses instant messaging to chat with customers and site visitors. Businesses, nowadays, can leverage the chatbox to establish a strong connection with the customers.  It is said that around 63% of the people prefer messaging on the chatbox to connect with their favorite brands. This virtual support provides excellent customer service to the site visitors and makes them feel welcome on the website.  Moreover, it saves businesses t...

Every brand these days has only one prerequisite - to get viral. With the massive expansion in print and electronic media, organizations have embraced online media for it is a less expensive and more robust approach to contact the purchasers. A client's inclination to choose an organization and eventually purchase an item has helped develop an appropriate computerized showcasing system.   Digital marketing agencies make this vital interaction simpler by applying specific tips and procedures. Notwithstanding, to pick a computerized advertising organization, there are such channels that should use. It will guarantee that you produce a deep-rooted association with the correct firm. For your reference, five specific Points is here. Start With Assessing Your Company's Need  Before you begin burrowing for another Digital marketing agency , you first need to clarify your business targets and aims. Distinguishing your business objectives and thought processes is the initial step to s...