Digital Marketing Company in Gurgaon

The social media platform is fueled by competition and those who fail to accommodate the latest developments often fade into the background. Catching the pace with impending trends will give brands the power to reach unprecedented heights.  Here’s the rundown of the 6 expert social media marketing predictions that will transform marketing practices in 2022. Social Media Marketers will again turn their heads towards YouTube According to experts, social media marketers will surely embrace YouTube as social media marketing too in the coming year. Since they are struggling with the fact that the average reach of an organic Facebook post is 5.2% and the average engagement rate is 0.25%, they will definitely look forward to alternatives.  YouTube has more than 2 billion active monthly users, making it one of the best options to reach a wider audience. It is estimated that YouTube has 113.1 million US viewers in 2020 and it will increase to 130.8 million in 2022. Hence, experts ar...

Whether yo u are new to Search Engine Optimization or a casual pro, you must have stumbled upon the notion that says “Content is the King”. But with the changing marketing landscape, how’s it doing in 2021? Where might it be headed this year and next? And the most important - is it still the king?  Most of the organizations made sound and consistent investments in content marketing. But to maintain the growth, marketers need to stay tuned with the latest trends as what worked the previous year may not be sufficient to creep ahead in this year and beyond.  To put it simply, we have compiled a list of 5 content marketing trends to keep an eye on this year.  Optimizing content for Niche Earlier, marketers used to focus on the long-form and detailed articles but recently, content marketing has stepped back from lengthy content and is making use of niche and long-tail keywords.  Look, the long-tail keywords are more specific and have less competition. Therefore, using th...