Google MUM is Coming To The Lens - Here What You Need To Know?


With the widescale introduction, the popularity of Google MUM is on the rise. This AI algorithm is a great development for eCommerce sites as well as web publishers. Therefore, Google recently announced to launch of their next-gen algorithm MUM on their Google Lens product. This is mainly done to fulfill the promise of MUM that allows the users to search not just with text but with images as well.

The launch of Google MUM on the lens is no less than a boon for eCommerce companies. It serves as a new sales channel and greatly impacts search engine optimization by letting customers search through images.

Curious to know more? Scroll down the page to learn about this algorithm in a bit of detail.

 

A Quick Overview Of Google MUM Algorithm

Before heading towards the announcement, let’s get to know about the algorithm first. This mainly allows users to carry out complicated searches that cannot be answered with traditional methods.

The major difference between MUM and conventional search queries is that this algorithm can take images instead of keywords as input. So, instead of just searching with the keywords, a searcher can use images to get the output.

Yet another thing that makes Google MUM remarkable is that it is not limited to searching for the answer in just one language. It can carry out the search process across many popular languages to find the most accurate answer.

There is no second thought in the fact that Google’s MUM has taken SEO to another level by enabling the audience to conduct a search in different ways.

 

Guide to the Google Lens

Whether you’ve recently dipped your toes into marketing or a casual pro, you must have heard about the Google Lens. It is basically Google’s image search application for Android and iOS. This allows the users to carry out multiple image-based search tasks.

Google lens actually performs the below-mentioned tasks:

●     Search for similar products

●     Translate text

●     Copy and send text

●     Identify plants and animals

●     Translate text

●     Scan text including phone number

 

The product search function holds great significance because it permits online merchants to launch their products in Google Lens. On September 28, Google released the latest eCommerce practices SEO guide that focuses on Google Lens.

According to this, if you want your products to be found on the lens, make sure the product information is uploaded on Google merchant center, follow the Google image best practices, and opt in to free product listings.

 

Google’s Announcements About MUM

Google took to Twitter to make an informal announcement on MUM coming to the lens and also published an article on visual search and AI. This article offers an example of the advanced search capabilities that are coming to the Google Lens app.

Well, it’s not surprising why Google MUM is launching on the lens. It is more of a natural fit and seamlessly integrates with the Google Lens algorithm.

According to the announcement, MUM is coming to Google Lens early next year where users can snap a photo and ask questions. This will help them to fix a broken part about which they have no idea.

The tweet was accompanied by the animated GIF showing a person snapping a photo of a bicycle and typing “how to fix” in a search box.

 

However, no specific date is mentioned in the tweet about the launch and is it speculated to arrive in early 2022.

 

Final Verdict

That’s all about the information!! Launching MUM on the lens could be the first widespread implementation of new technology. Google claims that this algorithm will not result in zero-click search and therefore, publishers need not worry about the traffic. It offers an ultimate application on Google’s search box that enables the users to find everything and anything just with an image.


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