Beyond The Basics: 5 Fresh Social Media Marketing Trends For 2022


The social media landscape modifies every year and 2022 is no exception. Having advanced knowledge of upcoming trends at your disposal certainly has its perks but finding a no-nonsense list can be challenging. 

Since 2022 is round the corner, it’s high time to create new strategies and look out for the latest trends to follow. Here’s the comprehensive guide to the 5 fresh social media marketing trends to get started. 


  1. Paid and Organic Battlegrounds Go Local

SMM involves the balance of both paid and organic tactics to create awareness and engagement. However, it is quite difficult to generate a lookalike audience and other first-time customers by using social media ads. 

Adding to that, the continuous decline of organic reach on Facebook (Meta) and other platforms can cause trouble for marketers who will be going to face an uphill battle either way. 

Hence, the first and the foremost social media trend we will see for both paid and organic efforts is a heavy focus on location. Location-based social media marketing not just draws the attention of the local community members but also generates opportunities to collaborate with other establishments. 


  1. Personalized Experiences Boosts Engagement

Personalization is yet another region that continues to grow in the future. Even back in time, 72% of consumers claimed that they’d only connect with those marketers’ messages that were tailored to them in some way or another. 

Therefore,9 out of 10 marketers are now investing in improving their personalization efforts with 51% making it their top priority. 

Brands are continuously personalizing the social media experience for their customers in two key areas - either via DMs or by creating laser-targeted ad campaigns. 


  1. Influencer Marketing Continues Evolving

Although influencer marketing has been around us for a while, it has created a huge impact on marketers’ social media marketing strategy and thus not going anywhere anytime soon. 

However, it is continuously evolving and for good. Long gone are the days when using a celebrity or a well-known entity was enough to promote your products and services. According to the ExpertVoice Consumer Trust Panel Report, only 4% of customers agree to the fact that high-end celebs endorsements alone will get them ready to make a purchase. 

Instead, consumers, nowadays, show more interest in the influencer content that reflects the brand’s value, shows the brand’s products or services in action, and explains how to get the most out of the product. 

The report also claims that having personable, educated, and honest recommendations based on true experiences is a key differentiator in evaluating whether they would trust a recommendation or not. 

For this reason, we are likely to see a slight shift of marketers toward using influencers to generate brand awareness and engagement. 


  1. A Stream of Video Content

It’s no secret that video content holds a great significance in the social medial marketing strategy. It adds life to your marketing efforts and enhances the customers’ engagement. 

The use of video content on the social media platform is a no-brainer and might seem an obvious trend that continues to grow in 2022, probably because videos generate 48% more overall engagement and outstanding 1200% more shares than image or text-based content.


  1. AR gets even more practical

AR (Augmented Reality) is now a critical part of the overall social media user experience and is another major area to invest in. With lenses, stickers, and filters becoming quirky little additions for social users, it’s now common for brands to use all of them for promotional purposes. 


Over To You!!

Getting updated with social media trends is essential to curate the best social media marketing strategy. We hope this guide to the latest trends will help you in growing your brand awareness and engagement on social media platforms. Bookmark the page right away and use the upcoming trends to boost your business growth.



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