Persuasive Advertising - What is it & How to do it?
Have you ever thought that why some of the
commercial ads live rent-free in your mind? Well, these are created for this
purpose only. These are not just compelling but also incredibly influential.
Persuasive Advertisement is the best way to
evoke an emotional response and leverages the interest of consumers. These are
designed to elicit the desired action and aim to convince potential customers
to buy the featured product.
This emerging digital marketing strategy mainly focuses on the benefits of the
products or services to the end-users. However, not all ads are created equal
and you need a strong strategy and excellent technique to actually persuade the
customer.
Here’s the comprehensive guide to the refined
persuasive advertisement techniques that can derive the best possible outcome.
Let’s get into it!!
A Guide To Persuasive Advertising
Techniques
Two
advertisements selling the same product on a similar budget could have two
drastically different results. Marketers need to meet two requirements to be
truly successful. These are:
● An arsenal persuasive
advertising technique
● A good understanding of who
your audience is
With
the right technique, you can inspire the viewers to get involved with your
brand, engage with your content, and make a purchase.
Scroll
the page to learn about the 6 different techniques that can make or break your digital marketing strategy.
1.
The Carrot and the Stick
Humans are hardwired to move towards pressure and away
from discomfort. When they watch your advertisement, promises of gain will
compel them to pursue that potential feel of pleasure, and possibilities of
loses evoke fear which compels them to flee.
Here, the carrots refer to the promises of gain and
the stick is the possibility of loss. Both tactics will pull your prospects and
evoke emotions that inspire your desired action.
For example, Geico has recently published an
advertisement saying - 15 minutes could save you 15% on car insurance. Now,
this advertisement uses small-time investment to entice people to buy their
service or product.
2.
One message per advertisement
Try sticking to only one message to actually hook the
people and to persuade them to watch the rest of your advertisement.
Highlighting your product or service makes it simple for your customers to
understand its value and enhances the likelihood of their conversion.
3.
The Scarcity Principle
Owning something that most people want but don’t have
adds a sense of self-worth and powder. People often value products and
experiences that are rare. Marketers can instantly sky-rocket their sales if
they make use of the words or phrases that depict scarcity or evoke a sense of
urgency such as Limited offer, Exclusive Price, etc.
4.
Give your audience a sense of
control
A recent study claims that the need for
control is a psychological necessity. Therefore, making consumers feel that
they are controlling the buying process can derive great results.
However, if you want to give your audience a sense of
control, you’ll have to give them the ability to choose. While advertising your
product or service, make sure to add phrases like Feel Free, No Pressure, etc.
This will make them feel superior and automatically evokes a sense of buying in
them.
5.
Use Call-to-Value instead of
Call-to-action
Call-to-Action plays a huge role in digital marketing and is crucial for
getting prospects to take the next step. However, the time has changed and CTA
is no longer generating skeptical prospects.
Therefore, it is preferred to add something more
valuable and inspiring that gives glimpses into your prospect’s potential life
if they take the desired action.
Over to You
Persuasive Advertising is mainly the combination of different persuasive techniques that together produce the result that you are desiring for so long. Keep in mind that success will not come overnight and you need to use a smart and strong digital marketing strategy to trigger an emotional response and to make your ad successful.
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