Digital Marketing Company in Gurgaon

Have you ever thought that why some of the commercial ads live rent-free in your mind? Well, these are created for this purpose only. These are not just compelling but also incredibly influential. Persuasive Advertisement is the best way to evoke an emotional response and leverages the interest of consumers. These are designed to elicit the desired action and aim to convince potential customers to buy the featured product. This emerging digital marketing strategy mainly focuses on the benefits of the products or services to the end-users. However, not all ads are created equal and you need a strong strategy and excellent technique to actually persuade the customer. Here’s the comprehensive guide to the refined persuasive advertisement techniques that can derive the best possible outcome. Let’s get into it!!   A Guide To Persuasive Advertising Techniques Two advertisements selling the same product on a similar budget could have two drastically different results. Marketers need to m...

With the widescale introduction, the popularity of Google MUM is on the rise. This AI algorithm is a great development for eCommerce sites as well as web publishers. Therefore, Google recently announced to launch of their next-gen algorithm MUM on their Google Lens product. This is mainly done to fulfill the promise of MUM that allows the users to search not just with text but with images as well. The launch of Google MUM on the lens is no less than a boon for eCommerce companies. It serves as a new sales channel and greatly impacts search engine optimization by letting customers search through images. Curious to know more? Scroll down the page to learn about this algorithm in a bit of detail.   A Quick Overview Of Google MUM Algorithm Before heading towards the announcement, let’s get to know about the algorithm first. This mainly allows users to carry out complicated searches that cannot be answered with traditional methods. The major difference between MUM and conv...

  Google Lighthouse is one of the best tools for measuring web core vitals and other performance metrics. It allows you to perform an audit on your website and gives you a score for different categories. New to this update and have no idea whether the lighthouse’s scores affect SEO or not? Here’s the complete guide to Google’s Lighthouse performance metrics. Scroll down the page and get all your queries resolved in no time. A Brief Overview of Google’s Lighthouse Developed by Google, Lighthouse is an open-source website audit tool that renders scores in five areas, including Performance, Progressive Web App, Best Practices, Accessibility, and SEO. This tool uses emulated data (lab data) to run the performance test. The data will be then collected within a controlled environment with predefined network settings and devices to debug the performance issues. Lighthouse Performance Metrics Lighthouse’s performance score is made of six metrics with each contributing a percentage of the...

The social media landscape modifies every year and 2022 is no exception. Having advanced knowledge of upcoming trends at your disposal certainly has its perks but finding a no-nonsense list can be challenging.  Since 2022 is round the corner, it’s high time to create new strategies and look out for the latest trends to follow. Here’s the comprehensive guide to the 5 fresh social media marketing trends to get started.  Paid and Organic Battlegrounds Go Local SMM involves the balance of both paid and organic tactics to create awareness and engagement. However, it is quite difficult to generate a lookalike audience and other first-time customers by using social media ads.  Adding to that, the continuous decline of organic reach on Facebook (Meta) and other platforms can cause trouble for marketers who will be going to face an uphill battle either way.  Hence, the first and the foremost social media trend we will see for both paid and organic efforts is a heavy focus on...