Digital Marketing Company in Gurgaon

The social media platform is fueled by competition and those who fail to accommodate the latest developments often fade into the background. Catching the pace with impending trends will give brands the power to reach unprecedented heights.  Here’s the rundown of the 6 expert social media marketing predictions that will transform marketing practices in 2022. Social Media Marketers will again turn their heads towards YouTube According to experts, social media marketers will surely embrace YouTube as social media marketing too in the coming year. Since they are struggling with the fact that the average reach of an organic Facebook post is 5.2% and the average engagement rate is 0.25%, they will definitely look forward to alternatives.  YouTube has more than 2 billion active monthly users, making it one of the best options to reach a wider audience. It is estimated that YouTube has 113.1 million US viewers in 2020 and it will increase to 130.8 million in 2022. Hence, experts ar...

Whether you have recently dipped your toes into digital marketing or are a seasoned pro, you must have been aware of Google Ads . It gives businesses more access to the data on the insights page that helps them in maximizing sales.  The insights page renders the information that brands need to keep up with the customers’ trends and to optimize campaigns to bring your ads in front of more customers.  To make this tool more effective, Google Ads is all set to roll out the four new features to help brands drive more audience and conversions.  Consumer Interest Insights The very first brand new feature going to incorporate on Google Ads Insight Page is the consumer interest insights. It helps collect the top-performing search query themes that drive performance in your campaigns.  Additionally, these insights include the total number of people who searched each theme, its growth, and how it performed in your account.  Demand Forecasts What if you know about the f...

Social media is one of the leading platforms to give broad exposure to your business. It helps the brands in reaching the target audience and thus multiplying their conversion rates. However, it is well-said that “with great powers comes great responsibilities.” Since social media marketing is a powerful marketing tool for expanding your business online, it should be used with extreme care. One small mistake and all your efforts will go in vain.   To put things simply, here’s the comprehensive guide to making the marketing strategy a little less overwhelming.   1.   Only focus on the target audience The presence of various social media channels makes it challenging to figure out which sites you need to participate on. The simplest solution? Focus on the platform where your prospective customers are already present. Selecting the social media channel also depends on the type of your business. While LinkedIn is ideal for B2B business, Facebook has more of a...