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5 Content Marketing Trends For 2021 & Beyond

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Whether yo u are new to Search Engine Optimization or a casual pro, you must have stumbled upon the notion that says “Content is the King”. But with the changing marketing landscape, how’s it doing in 2021? Where might it be headed this year and next? And the most important - is it still the king?  Most of the organizations made sound and consistent investments in content marketing. But to maintain the growth, marketers need to stay tuned with the latest trends as what worked the previous year may not be sufficient to creep ahead in this year and beyond.  To put it simply, we have compiled a list of 5 content marketing trends to keep an eye on this year.  Optimizing content for Niche Earlier, marketers used to focus on the long-form and detailed articles but recently, content marketing has stepped back from lengthy content and is making use of niche and long-tail keywords.  Look, the long-tail keywords are more specific and have less competition. Therefore, using th...

4 Stats That Reflect The Importance Of Social Media Marketing In Business

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  When it comes to social media for business, the benefits can’t be overlooked. In today’s digital age, social media has become a way of living. Over 53% of the world’s population is using it. this has emerged as a powerful way to connect with the audience and to express whatever you feel like. Social media marketing  has been around us for many years but this wave of transformation gets accelerated by the events of 2020. A majority of new businesses have joined this platform to broaden their reach to the intended audience and grow their brand exponentially. Bu t  before deciding which social media platform your business should put paid advertising behind or before investing in the same, it is vital to use data that supports your efforts. To put it simply, we have listed 4 statistics that prove the importance of SMM for the business of every shape and size. 1- Around 55% of the customers learn about new brands on social media Long gone are those days when your brand used ...

Top 5 Newest Digital Marketing Trends To Watch Through 2021

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The world of  digital marketing  is highly dynamic where new trends keep coming and change the way marketing is done. Being the digital marketer, you must keep looking ahead and strive to embrace new tools and technologies to stand out from the crowd.  Here, we’ve put together the list of 5 hottest trends that you can’t ignore in 2021. Add them to your marketing strategy and gain an edge over your competitors.    1- Chatbots One of the latest  digital marketing  trends of 2021, Chatbots is the AI-based technology that uses instant messaging to chat with customers and site visitors. Businesses, nowadays, can leverage the chatbox to establish a strong connection with the customers.  It is said that around 63% of the people prefer messaging on the chatbox to connect with their favorite brands. This virtual support provides excellent customer service to the site visitors and makes them feel welcome on the website.  Moreover, it saves businesses t...

Why Core Web Vitals are Important in SEO?

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Google is on the mission to save the internet and users from poorly-designed websites and worse scrolling experiences. Therefore, it has introduced a new concept in the name of  Core Web Vitals . Sounds like something from the casualty script, it can really make a difference in how Google ranks your website.  Wondering what are they and how these vitals affect your current website rankings? Stop scratching your head and keep scrolling the page to get detailed information about these web vitals. Follow this SEO concept religiously and take your website to the top. SEO has significantly risen in ranks when we talk about generating sales and traffic. We,  SEO services agency in Gurgaon  have brought the spotlight to the importance of this topic.  Let’s get into the nitty-gritty of the same!! A Quick Overview of the Core Web Vitals Core Web Vitals are mainly introduced to measure the user’s experience on a website. It keeps an eagle eye on the page loading speed, in...

How to Find the Right Digital Marketing Agency?

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Every brand these days has only one prerequisite - to get viral. With the massive expansion in print and electronic media, organizations have embraced online media for it is a less expensive and more robust approach to contact the purchasers. A client's inclination to choose an organization and eventually purchase an item has helped develop an appropriate computerized showcasing system.   Digital marketing agencies make this vital interaction simpler by applying specific tips and procedures. Notwithstanding, to pick a computerized advertising organization, there are such channels that should use. It will guarantee that you produce a deep-rooted association with the correct firm. For your reference, five specific Points is here. Start With Assessing Your Company's Need  Before you begin burrowing for another Digital marketing agency , you first need to clarify your business targets and aims. Distinguishing your business objectives and thought processes is the initial step to s...